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How a place-based approach facilitates a flexible community response to online safety

Evaluations of online safety projects from Together for Childhood in Plymouth and Stoke-on-Trent

Publication date November 2025

Together for Childhood is our place-based approach which aims to strengthen how communities and organisations work together to prevent child abuse in Plymouth and Stoke-on-Trent.

This report focuses on the evaluations of three online safety projects from Plymouth and Stoke-on-Trent that ran in eight primary schools between March 2021 and May 2024. Each project covered a range of topics including digital resilience, safe mobile phone use and how to seek help with online concerns.

The evaluations used participatory focus groups, surveys and interviews to gather views and experiences from children, their caregivers, teaching staff and Together for Childhood practitioners.

This report brings together learnings from the three local process evaluations and looks at what Together for Childhood and others can learn about implementing place-based online-safety projects.

Authors: Ashika Thomas, Dr Claire White, Alice Dutton, Alexandra Burgess and Kandazi Sisya

How a place-based approach facilitates a flexible community response to online safety
Download the report (PDF)

Key findings

A place-based approach can support a culture of prevention within communities and strengthen online safety education

The focus on being locally led allowed the Together for Childhood teams to respond in real time to the emerging needs of the community. These needs were identified through direct engagement with children, families and local schools.

Interactive, discussion-based delivery facilitates active engagement and shared understanding of children, their caregivers, and teaching staff

Online safety projects should incorporate creative activities that involve discussions between children, their caregivers and teaching staff to make them more interactive and engaging for children.

Resource and capacity constraints faced by children, their caregivers and the wider school may impact on their engagement in online safety sessions

While there was an appetite from schools to deliver online safety education, they often faced significant pressures such as scheduling and resource constraints which limited their capacity to do so. To support engagement, Together for Childhood practitioners offered caregivers flexibility to attend sessions outside school hours and teachers an opportunity to co-deliver sessions to upskill.

Online safety content must be up to date, relatable and clearly connected to children’s digital habits

The content of online safety projects needs to be flexible and evolve with children's digital habits. It must also be relevant to children’s experiences, enhancing their understanding and retention of key safety messages.

“I think for me it was a reminder to go and check those settings and make sure that he is safe, and I did actually find that a couple of the apps weren’t set to the right age limit. And also, just being more mindful of Roblox and monitor it a bit more, so maybe just stick your head in that room every now and again [laughs] or just stand outside and listen to what’s being said on the headset that you can’t hear.”

Parent, The Online Safety Programme, Stoke
“It has given me more food for thought and I will look carefully into the phone that my children eventually get and the limitations that we as a family will put on it.”

Parent, Phoneability, Plymouth

Citation

Please cite as: Thomas, A. et al (2025) How a place-based approach facilitates a flexible community response to online safety: evaluations of online safety projects from Together for Childhood Plymouth and Stoke-on-Trent. London: NSPCC.