Skip to content.

Protecting children from bullying and cyberbullying

Last updated: 06 Nov 2026
Introduction

Bullying is intentional and repetitive behaviours by an individual or group that harms, intimidates or coerces someone. The bullying can be motivated by actual differences or perceived differences and there is often an imbalance of power between the person being bullied and the people bullying them.1,2

It can involve people of any age and can happen anywhere - at home, school or using online platforms and technologies (cyberbullying). This means it can happen at any time. Online and offline bullying are often interlinked and children may experience bullying involving a combination of offline and online interactions.3

Impact of bullying and cyberbullying

“Every day I wake up scared to go to school, scared about the comments people will make and scared about walking home. Then I get in and log onto my social networking site and there are horrible messages everywhere. It’s like there’s no escaping the bullies. I’m struggling to cope with how upset I feel so sometimes I cut myself just to have a release but it’s not enough. I can’t go on like this.”

Childline counselling session with a girl aged 13

The impact of bullying behaviour and the fear of it recurring can cause many types of harm and distress and in some cases can be abuse.4,5,6,7

Emotional

The emotional effects of being bullied include:

  • sadness, depression and anxiety 
  • low self-esteem
  • social isolation
  • self-harm.8

School

Bullying can affect children's performance and attendance at school. They may find it hard to concentrate on schoolwork and homework, or be too afraid to go to school.9

Online

Bullying can happen at any time or anywhere. A child can be bullied online when they are alone in their bedroom trying to relax or do homework - so it can feel like there's no escape. This can make it even more difficult for children to cope with being bullied. Cyberbullying can make children feel more frightened and helpless than bullying that happens offline.10,11

If a child is being bullied online, they may not know who is bullying them (the bully may have created an anonymous online account). This can be extremely frightening.

Witnessing bullying

Children who have witnessed another child being bullied may also be distressed. They may not know the best way to help the person being bullied. They may fear for their own safety and experience feelings of guilt for not stepping in.12

Bullying and violence

Research has shown that there is a link between bullying and being involved in future violence. Children who displayed bullying behaviours throughout childhood can be more likely to be involved in future violence or carrying a weapon. Professionals should consider early intervention and support for children who display bullying behaviours.13

References

Anti-Bullying Alliance (2025) Our definition of bullying. [Accessed 21/10/2026].
Department for Education (2026) Preventing bullying [Accessed 21/10/2026].
Ofcom (2024) Key attributes and experiences of cyberbullying among children in the UK. [Accessed 21/10/2026].
Department for Education (DfE) (2026) Working together to safeguard children: a guide to multi-agency working to help, protect and promote the welfare of children. [Accessed 19/06/2026].
Department of Health (2026) Co-operating to safeguard children and young people in Northern Ireland. Belfast: Department of Health. Northern Ireland.
Scottish Government (2024) Respect for all: the national approach to anti-bullying for Scotland’s children and young people. [Accessed 21/10/2026].
Wales Safeguarding Procedures (2021) Safeguarding children from online abuse. [Accessed 21/10/2026].
Agustiningsih, N., et al (2024) The impact of bullying and cyberbullying on mental health: a systematic review International Journal of Public Health Science (IJPHS) 13(2): 513-520.
Anti-Bullying Alliance (2019) Change starts with us: anti-bullying report. [Accessed 21/10/2026].
NSPCC (2026) The impact of harmful online content on children: helplines insight briefing. [Accessed 21/10/2026].
Ditch the Label (2020) Annual bullying survey 2020. [Accessed 21/10/2026].
Midgett, A. and Doumas, D. M. (2019) Witnessing bullying at school: the association between being a bystander and anxiety and depressive symptoms. School mental health, 11(3): 454-463.
Youth Endowment Fund (2026) The association between bullying and violent crime. [Accessed 21/10/2026].
Types of bullying

Bullying encompasses a range of behaviours which may be combined and may include the behaviours and actions set out below.

Physical abuse

  • Hitting a child.
  • Pushing a child.
  • Physical assault.

Emotional and verbal abuse

  • Name-calling.
  • Saying nasty things to or about a child or their family.
  • Making threats.
  • Undermining a child.
  • Excluding a child from a friendship group or activities.

Sexual abuse

  • Unwanted physical contact.
  • Inappropriate touching.
  • Exposure to inappropriate or pornographic content.

> Learn more about problematic and harmful sexual behaviour

Cyberbullying

  • Excluding a child from online games, activities or friendship groups
  • Sending threatening, upsetting or abusive messages
  • Creating and sharing embarrassing or malicious images or videos, including using generative AI to do this
  • 'Trolling' - sending menacing or upsetting messages on social networks, chat rooms or online games
  • Voting for or against someone in an abusive poll
  • Setting up hate sites or groups about a particular child
  • Creating fake accounts, hijacking or stealing online identities to embarrass a young person or cause trouble using their name.

Discrimination

Bullying and cyberbullying can be a form of discrimination, particularly if it is based on a child’s disability, race, religion or belief, gender identity or sexuality.

Who is involved?

Who is involved?

Why children bully others

There are many reasons why children bully others and it's not always a straightforward situation. Some of these include:

  • peer pressure or wanting the approval of others
  • wanting to feel powerful over someone who is perceived as different
  • being bullied or cyberbullied themselves
  • being worried, unhappy or upset about something
  • lacking social skills or not understanding how others feel.

Children who bully others may not understand how much they may be making life difficult for another child and may find this realisation distressing, especially if they are finding it hard to change their behaviour. It can also be difficult for them to get the support they need to change their behaviour.1

When posting online, children may not consider the impact their actions will have on others. Some children may be more likely to engage in bullying behaviour online as they can create anonymous accounts which may make them feel as if they can’t be 'found out'.

In some cases, aggressive or offensive communication may be normalised between children online. This can mean children might not recognise themselves as being cyberbullied or as carrying out cyberbullying.2

Who is at risk?

Any child can be bullied or cyberbullied. Some children may be more likely to experience bullying than others.3

Children may bully other children because they perceive them to have a difference or disadvantage. This may include:

  • physical appearance
  • race
  • faith or culture
  • gender identity
  • sexuality
  • disability or additional needs.4

Children who are perceived by others as lacking assertiveness or who are seen as more shy or more sensitive than others, may also be more likely to experience bullying.5,6

Children might also be targeted due to family circumstances or home life, for example if they are adopted, in care or receiving free school meals.7,8

References

Anti-Bullying Alliance (n.d.) Supporting young people who bully. [Accessed 21/10/2026].
Ofcom (2024) Key attributes and experiences of cyberbullying among children in the UK. [Accessed 21/10/2026].
Anti-Bullying Alliance (n.d.) At risk groups. [Accessed 21/10/2026].
Ditch the Label (2020) Annual bullying survey 2020. [Accessed 21/10/2026].
Iannello, N., et al (2023) Social anxiety and bullying victimization in children and early adolescents: the role of developmental period and immigrant status. Journal of youth and adolescence, 52: 130-141.
Ofcom (2024) Key attributes and experiences of cyberbullying among children in the UK. [Accessed 21/10/2026].
Anti-Bullying Alliance (2019) Change starts with us: anti-bullying report. [Accessed 21/10/2026].
Department for Education (2026) Preventing bullying [Accessed 21/10/2026].
Recognising and responding

Recognising and responding to bullying and cyberbullying

Signs and indicators

Indicators that a child could be experiencing bullying or cyberbullying include:

  • being reluctant to go to school
  • being distressed or anxious
  • losing confidence and becoming withdrawn
  • having problems eating or sleeping
  • having unexplained injuries
  • changes in appearance
  • changes in performance or behaviour at school.

Adults may notice that a child isn't spending time with their usual group of friends, has become isolated or that other children's behaviour towards a child has changed.

Reporting

If you have a concern about bullying or cyberbullying, you should follow your organisation’s anti-bullying procedures.

If you think a child is in immediate danger, contact the police on 999. If you're worried a child is at risk of serious harm as a result of bullying but they are not in immediate danger, you should share your safeguarding concerns.

  • Follow your organisational child protection and procedures. Organisations that work with children and families must have safeguarding and child protection policies and procedures in place.
  • Contact the NSPCC Helpline on 0808 800 5000 or by emailing help@nspcc.org.uk. Our child protection specialists will talk through your concerns with you and give you expert advice. 
  • Contact your local child protection services. Their contact details can be found on the website for the local authority the child lives in. 
  • Contact the police.

Services will risk assess the situation and take action to protect the child as appropriate either through statutory involvement or other support. This may include making a referral to the local authority.

> See our information about recognising and responding to abuse

When you're not sure

The NSPCC Helpline can help when you're not sure if a situation needs a safeguarding response. Our child protection specialists are here to support you whether you're seeking advice, sharing concerns about a child, or looking for reassurance.

Whatever the need, reason or feeling, you can contact the NSPCC Helpline on 0808 800 5000 or by emailing help@nspcc.org.uk

Our trained professionals will talk through your concerns with you. Depending on what you share, our experts will talk you through which local services can help, advise you on next steps, or make referrals to children's services and the police.

> Find out more about how the NSPCC Helpline can support you

Responding to incidents of bullying and cyberbullying

All organisations that work with children should have a consistent approach to how they respond to bullying and cyberbullying, which should be outlined in an anti-bullying policy. This should be linked to your child protection policy.

We've created an example anti-bullying policy statement that you can tailor according to the context of your organisation. It covers the key topics you need to consider and gives examples of some of the supporting documents you need to put in place.

> Find out more about writing an anti-bullying policy statement

When responding to incidents or allegations of bullying it's important for staff and volunteers to:

  • listen to all the children involved to establish what has happened 
  • record details of the incident and any actions you've taken
  • inform your nominated child protection lead
  • inform parents and carers (unless doing so would put a child at further risk of harm)
  • provide support to the child or children being bullied, children who witnessed the bullying and the child or children who reportedly carried out bullying behaviours
  • ask the child or children who have been bullied what they would like to happen next
  • consider appropriate sanctions for children that have carried out bullying
  • continue to monitor the situation even if the situation has been resolved.

It’s important to review your anti-bullying policies and procedures regularly in the light of any incidents that have taken place, any new information learned and best practice. 

Your anti-bullying procedures should include information about how you will respond to bullying that takes place outside your organisation but involves children who know each other through your activities. This should include online bullying, bullying that happens on the way to and from school, and bullying that happens in other public places.

When responding to cyberbullying:

  • make sure children know not to retaliate online or reply to any bullying messages
  • make sure children understand how they can take steps to prevent online bullying from happening again, for example by changing their contact details, blocking contacts or leaving a chat room
  • ask children if they have shared the bullying content with anyone else (if so, who).

If bullying content has been circulated online, take action to contain it:

  • if appropriate, ask the person responsible to remove the content
  • contact the host (such as the social networking site) and ask them to take the content down
  • contact the NSPCC helpline for advice about what to do.

If the content is illegal, contact the police who can give advice and guidance.

> Read more about responding to online abuse

> Take our Online safety elearning course to learn more about how to safeguard children online

Prevention

Preventing bullying and cyberbullying

It's important for organisations to create a culture where it is clear bullying will not be tolerated and children feel they can tell someone if they have a problem.

Your organisation should have an anti-bullying policy statement, which sets out its commitment to preventing and responding to bullying. You should produce accessible versions of your anti-bullying policy and procedures and share these with children, parents and carers.

> See an example anti-bullying policy statement

You can also encourage a safe and inclusive culture by:

  • creating a code of conduct which sets out what is acceptable behaviour and what the response will be to inappropriate behaviour
  • talking to young people about healthy relationships and challenging unhealthy behaviours
  • promoting sources of help and information such as Childline.

> View our resources on promoting healthy relationships

> See our example behaviour code for children and young people

> Visit the Childline website

You should talk to children about:

  • what bullying and cyberbullying are
  • how it affects the people involved
  • why people bully others
  • what bystanders should do when they witness bullying
  • the importance of children telling someone if they or someone else is being bullied.

> Find out more about how to have difficult conversations with children

Consider whether there are any areas or contexts where bullying may be more likely to happen, for example in toilets or areas of the school that feel unsupervised. You should take steps to make these areas safer, for example making sure staff do regular checks.

Your staff and volunteers should be alert to the dynamics of children’s relationships. Consider what approaches might be appropriate to prevent any situations that might escalate into bullying. This could include talking to children and young people in assemblies or lessons or having smaller discussions.

> Listen to our podcast about contextual safeguarding

Schools

A whole-school approach is key to preventing and tackling bullying. This includes bullying that happens outside school and online (cyberbullying).1,2

Schools should work to create an inclusive and supportive learning environment where children, young people and adults treat each other with respect. As part of this, staff and volunteers should challenge inappropriate behaviour or language and not dismiss it as ‘banter’.3

It’s good practice to nominate a member of staff who will co-ordinate the school’s response to bullying. The school should make sure that incidents are recorded centrally so that any concerning patterns of behaviour can be identified.

Buddying systems in primary schools and peer mentoring in secondary schools can be effective ways of supporting children who are experiencing or at risk of bullying. 

Involving the student council can be a good way to shape realistic anti-bullying policies and practices and make sure children and young people’s views are heard.

Resources

We have a range of resources that will help you prevent and tackle bullying in your organisation, including podcasts and lesson plans.

> See our anti-bullying resources

References

Department for Education (DfE) (2018) Approaches to preventing and tackling bullying: case studies (PDF). London: Department for Education.
Welsh Government (2019) Rights, respect, equality: statutory guidance for governing bodies of maintained schools. [Accessed: 21/10/2026].
Department for Education (DfE) (2018) Approaches to preventing and tackling bullying: case studies (PDF). London: Department for Education.
Legislation and guidance

Key legislation

Across the UK there is legislation to protect children from a range of bullying and cyberbullying behaviour, including:

  • persistent harassment and intimidation – such as name calling and threats
  • sending indecent, offensive, false or threatening communications.

> Find out more about the legislation and guidance about online harassment and victimisation

Schools’ duty to protect pupils from bullying and cyberbullying

In England and Wales, under Section 89 of the Education and Inspections Act 2006, maintained schools must have a policy in place to encourage good behaviour and prevent all forms of bullying among pupils. This includes when pupils are not on school premises and are not being supervised by a member of school staff.

The Independent School Standards (England) (Amendment) Regulations 2012 requires academies and other types of independent schools to have an anti-bullying strategy in place.

In Northern Ireland, under the Education and Libraries (Northern Ireland) Order 2003, all grant-aided schools are required to have an anti-bullying policy in place that includes measures to prevent all forms of bullying among pupils.

The Addressing Bullying in Schools Act (Northern Ireland) 2016 sets out the duties of grant-aided schools to prevent bullying and keep a record of incidents of bullying.

In Scotland, under the Schools (Health Promotion and Nutrition) (Scotland) Act 2007, schools are required to be ‘health promoting’. This includes promoting children’s mental, emotional, social and physical health and wellbeing. The Education (Additional Support for Learning) (Scotland) Act 2004 provides for support for children and young people who face barriers to learning – which can include additional support needs due to bullying.

In England and Wales, Section 89 of the Education and Inspections Act 2006 gives head teachers of state schools the power to discipline students for bullying incidents that occur outside of school.

Key guidance

Across the UK, statutory guidance highlights the responsibility of those in the education, community and care sectors to safeguard children from all forms of abuse and neglect including bullying and cyberbullying. Find out more about child protection legislation and guidance in:

The Home Office has also developed the Online abuse and bullying prevention guide for those who work with young people in England and Wales to help them understand the types of online abuse, its consequences and where to go for help. Topics covered include:

  • threatening behaviour
  • cyberbullying
  • online grooming.1

Guidance for schools

The Equality Act 2010: advice for schools is a guide for school leaders, school staff, governing bodies and local authorities in England, Scotland and Wales on understanding their duties under the Equality Act.2

The Anti-Bullying Alliance have produced a guide for schools on preventing and responding to racist bullying (PDF).3

In England, the Department for Education (DfE) has published guidance for schools on preventing and responding to bullying.4

The DfE has also produced guidance for schools on searching, screening and confiscation. In cases of cyberbullying, school staff may use this guidance to search mobile phones.5

Guidance has also been published by the DfE on Understanding and preventing serious violence in education. It aims to help schools and colleges understand how students may get involved in violent or criminal behaviour, including in the context of bullying. It sets out how schools should prevent and respond to incidents and support children affected by serious violence.6

In Northern Ireland, Child protection and safeguarding in education guidance includes guidance on schools' duty to protect children and young people from abuse including bullying and cyberbullying.7

The Department of Education has published statutory guidance for schools and boards of governors to support the implementation of the Addressing Bullying in Schools Act (Northern Ireland) 2016.8 There are additional resources on effective responses to bullying behaviour to support schools in promoting an anti-bullying culture.9

Pastoral care in schools: promoting positive behaviour (PDF) is a guide for schools in developing an anti-bullying policy.10

In Scotland, Respect for all: the national approach to anti-bullying for Scotland’s children and young people provides a framework to address all aspects of bullying, including cyberbullying. The guidance is for everyone involved in children and young people’s lives in Scotland, including schools. The approach highlights the government's strategy to end bullying, including a commitment to:

  • develop and implement effective anti-bullying policies and practices
  • improve children and young people’s skills, and those who play a role in their lives, to prevent and deal with bullying.11

Scotland’s national anti-bullying service is Respectme. The service supports adults working with children and young people in dealing with all types of bullying behaviour including:

  • developing an anti-bullying policy
  • addressing homophobic, biphobic and transphobic bullying
  • understanding and responding to bullying.12

The Welsh Government provides a series of anti-bullying guidance for schools and other organisations. This includes information on:

  • bullying linked to protected characteristics
  • the law related to bullying
  • effective anti-bullying strategies
  • responding to bullying.13

Keep up to date with new legislation and guidance by signing up to CASPAR, our current awareness service for policy, practice and research.

References

Home Office (2015) Online abuse and bullying prevention guide for professionals working with young people (PDF). [Accessed 21/10/2026].
Department for Education (DfE) (2018) Equality Act 2010: advice for schools. [Accessed 21/10/2026].
Anti-Bullying Alliance (2026) Preventing and responding to racist bullying: practical guidance for schools and settings supporting children and young people (PDF).. [Accessed 21/10/2026].
Department for Education (2026) Preventing bullying [Accessed 21/10/2026].
Department for Education (DfE) (2023) Searching, screening and confiscation in schools. [Accessed 21/10/2026].
Department for Education (2026) Understanding and preventing serious violence in education. [Accessed 22/10/2026].
Department for Education (2026) Child protection and safeguarding in education guidance. [Accessed 21/10/2026].
Department of Education (2021) Addressing Bullying in Schools Act (Northern Ireland) 2016: Statutory guidance for schools and boards of governors. [Accessed 21/10/2026].
Department of Education (2022) Effective responses to bullying behaviour. [Accessed 21/10/2026].
Department of Education (2001) Pastoral care in schools: promoting positive behaviour (PDF). Belfast: Department of Education.
Scottish Government (2024) Respect for all: the national approach to anti-bullying for Scotland’s children and young people. [Accessed 21/10/2026].
Scottish Government (2026) Respectme: Scotland’s anti-bullying service. [Accessed 21/10/2026].
Welsh Government (2026) School bullying. [Accessed 21/10/2026].