Look, Say, Sing, Play (LSSP) aims to reduce the risk of abuse and neglect by educating parents about the importance of interacting with their babies.
Delivered both locally and nationally to parents of babies aged 0-2 years, LSSP provides parents with tips and resources which encourage and improve interaction in their everyday routine and boost their child’s development.
Two years after implementing LSSP, we carried out an evaluation using a mixed-methods approach. This included surveys, interviews and focus groups with parents and practitioners who used the LSSP resources. The evaluation considers:
Authors: Vicky Gilroy, Victoria Jackson, Rachel Stephen, Jenna Charlton, Christina McKean
Parents who participated in the evaluation were positive about the materials and used them to be more interactive with their children.
We surveyed parents about how often they carried out the activity of ‘looking’, ‘speaking’, ‘singing’ and ‘playing’ with their babies. For each activity, around one half of surveyed parents did not carry out an activity daily, with ‘looking’ being the activity that most parents did less than daily.
The connected and fully integrated approaches appeared to have the most impact on the use of LSSP by parents and the greatest opportunity to reach more parents.
We’ve identified the following for consideration:
Please cite as: Gilroy, V. et al (2022) “Campaigning for more responsive parenting”: lessons learned from the NSPCC’s Look, Say, Sing, Play, campaign. London: NSPCC.
A set of resources to help parents interact with their baby, boosting child development and setting up positive behaviour as their child grows.
Use our resources to find out about child health and development, spot and respond to signs of mental health issues and foster strong mental health and development in children.