Look, Say, Sing, Play early years resources to use and share with parents

Look, Say, Sing, Play is a set of resources which encourage interaction between parents and their babies.

Parents and carers interact with their babies all the time without always realising how those interactions shape the way their baby’s brain develops.

Improving interaction and encouraging parents to be more sensitive to their baby’s cues helps parents identify and respond to their needs.

It also improves attunement and sensitivity of parents from an early stage, setting up positive behaviour as their child grows.

Improving interaction between parents and babies

These brain-building resources are based on the work of Vroom, a US public health initiative that uses the science of early learning to help parents improve back-and-forth interactions with their children.

Serve and return interactions – when a parent responds positively to their child by speaking, gesturing or touching – help shape brain architecture by building and strengthening the neural connections that babies need to develop communication and social skills.

This set of resources will help you to provide parents with brain-building tips that they can easily incorporate into their everyday routine and boost their child’s development.

Evaluating Look, Say, Sing, Play in 2021

We are delighted that the Institute of Health Visiting and the School of Education, Communication and Language Sciences at Newcastle University will be working with the NSPCC to evaluate Look, Say, Sing, Play this year. We hope that the evaluation will help us learn more about how to successfully implement the behaviour change campaign, the potential benefits for babies and parents and how to encourage even more positive behaviours.

Download the resources

Look, Say, Sing, Play leaflet

This leaflet gives parents a handy introduction to brain-building tips for their child from birth, up until the age of 2. It helps them understand how they can bring more interaction in to their daily routine, and gives them an introduction to the science behind the campaign.

> Download the Look, Say, Sing, Play leaflet (PDF)

Look, Say, Sing, Play posters

A series of four posters to display where parents will see them. Each design give a different brain-building tip on how to interact with their baby and encourages parents to sign up for weekly tips via email.

> Download the set of four Look, Say, Sing, Play posters (PDF)

You can also download the posters individually:

Look, Say, Sing, Play activity posters

Ten activity posters outlining a range of different age-appropriate tips which parents can try with their child. These can be displayed and used around children's centres where Look, Say, Sing, Play sessions are running or by parents independently.

> Download blowfish activity poster (PDF)

> Download colour hunt activity poster (PDF)

> Download copy cat activity poster (PDF)

> Download follow the face activity poster (PDF)

> Download fun with fingers activity poster (PDF)

> Download saw the sign activity poster (PDF)

> Download sharing the story activity poster (PDF)

> Download sing-song voice activity poster (PDF)

> Download space explorer activity poster (PDF)

> Download vroom, vroom activity poster (PDF)

Look, Say, Sing, Play session plans

There are two different session plans. The first is a guide to running a standalone session and the second is a shorter version with ideas of how to incorporate Look, Say, Sing, Play messages into an existing group or activity.

> Download the full Look, Say, Sing, Play session plan (PDF)

> Download the guide to including Look, Say, Sing, Play into an existing group (PDF)

Look, Say, Sing, Play activity sheets

Four activity sheets outlining a range of different age-appropriate tips which parents can try with their child. These can be used within a session which is outlined in the plans above or by parents independently.

> Download the set of four Look, Say, Sing, Play activity sheets (PDF)

Look, Say, Sing, Play flashcards

Two A4 sheets to be printed double-sided and cut into 17 flashcards. Each card gives an everyday activity parents can try with their child. The flip-side of each card explains ‘the science bit’ - how the activity helps their child’s development.

> Download the Look, Say, Sing, Play flashcards (PDF)

Download resources in other languages

Some of our Look, Say, Sing, Play resources are also available in Welsh, Polish and Somali.

Welsh

> Download the Look, Say, Sing, Play leaflet - Welsh (PDF)

> Download the set of four Look, Say, Sing, Play posters - Welsh (PDF)

> Download the Look, Say, Sing, Play flashcards - Welsh (PDF)

> Download the plan for incorporating Look, Say, Sing, Play into a session - Welsh (PDF)

> Download the Look, Say, Sing, Play standalone session plan - Welsh (PDF)

> Download the Look, Say, Sing, Play activity sheets - Bilingual (PDF)

Polish

> Download the Look, Say, Sing, Play leaflet - Polish (PDF)

> Download the set of four Look, Say, Sing, Play posters - Polish (PDF)

Somali

> Download the Look, Say, Sing, Play leaflet - Somali (PDF)

> Download the set of four Look, Say, Sing, Play posters - Somali (PDF)

The research behind the Look Say Sing Play resources

Our briefing outlines the insights behind Look, Say, Sing, Play - giving an overview of the evidence which underpins the campaign and the research project which the NSPCC has commissioned.

> Download the Look, Say, Sing, Play briefing document (PDF)

How we’re working with communities across the UK to develop the resources

We’ve been working with communities across the UK to develop these resources and activities for their local areas. This involves running workshops, not just for professionals, but for parents too.

> Get in touch with us about running a local campaign in your community

Siarad Gyda Fi | Talk with Me

Talk with Me

For more free tips and expert advice on how you can help your child learn to talk, visit Talk with Me – the Welsh government’s campaign on speech, language and communication for children aged 0 to 5 years.

> Visit Talk with Me

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