Look, Say, Sing, Play is a set of resources which encourage interaction between parents and their babies.
Parents and carers interact with their babies all the time without always realising how those interactions shape the way their baby’s brain develops.
Improving interaction and encouraging parents to be more sensitive to their baby’s cues helps parents identify and respond to their needs.
It also improves attunement and sensitivity of parents from an early stage, setting up positive behaviour as their child grows.
These brain-building resources are based on the work of Vroom, a US public health initiative that uses the science of early learning to help parents improve back-and-forth interactions with their children.
Serve and return interactions – when a parent responds positively to their child by speaking, gesturing or touching – help shape brain architecture by building and strengthening the neural connections that babies need to develop communication and social skills.
This set of resources will help you to provide parents with brain-building tips that they can easily incorporate into their everyday routine and boost their child’s development.
This leaflet gives parents a handy introduction to brain-building tips for their child from birth, up until the age of 2. It helps them understand how they can bring more interaction in to their daily routine, and gives them an introduction to the science behind the campaign.
A series of four posters to display where parents will see them. Each design give a different brain-building tip on how to interact with their baby and encourages parents to sign up for weekly tips via email.
You can also download the posters individually:
A guide for running a Look, Say, Sing, Play session with families – to help them understand how different brain-building activities can be incorporated into their daily routine.
Four activity sheets outlining a range of different age-appropriate tips which parents can try with their child. These can be used within the session which is outlined in the plan above or by parents independently.
Two A4 sheets to be printed double-sided and cut into 17 flashcards. Each card gives an everyday activity parents can try with their child. The flip-side of each card explains ‘the science bit’ - how the activity helps their child’s development.
The Look, Say, Sing, Play leaflet and posters are also available in Welsh, Polish and Somali.
Our briefing outlines the insights behind Look, Say, Sing, Play - giving an overview of the evidence which underpins the campaign and the research project which the NSPCC has commissioned.
Use our resources to find out about child health and development, spot and respond to signs of mental health issues and foster strong mental health and development in children.
Explore the science behind child brain development through practical exercises, case studies, examples and more.
£1,900 per group*
Find out more about Baby Steps, an NSPCC service that helps parents cope with the pressures of caring for a new baby.