Look, Say, Sing, Play is a set of resources which encourage interaction between parents and their babies.
Parents and carers interact with their babies all the time without always realising how those interactions shape the way their baby’s brain develops.
Improving interaction and encouraging parents to be more sensitive to their baby’s cues helps parents identify and respond to their needs.
It also improves attunement and sensitivity of parents from an early stage, setting up positive behaviour as their child grows.
These brain-building resources are based on the work of Vroom, a US public health initiative that uses the science of early learning to help parents improve back-and-forth interactions with their children.
Serve and return interactions – when a parent responds positively to their child by speaking, gesturing or touching – help shape brain architecture by building and strengthening the neural connections that babies need to develop communication and social skills.
This set of resources will help you to provide parents with brain-building tips that they can easily incorporate into their everyday routine and boost their child’s development.
The Institute of Health Visiting and the School of Education, Communication and Language Sciences at Newcastle University are working with the NSPCC to evaluate Look, Say, Sing, Play. We hope that the evaluation will help us learn more about how to successfully implement the behaviour change campaign, the potential benefits for babies and parents and carers, and how to encourage even more positive behaviours. The evaluation is due to be published in 2022.
This leaflet gives parents a handy introduction to brain-building tips for their child from birth, up until the age of 2. It helps them understand how they can bring more interaction in to their daily routine, and gives them an introduction to the science behind the campaign.
A series of four posters to display where parents will see them. Each design give a different brain-building tip on how to interact with their baby and encourages parents to sign up for weekly tips via email.
You can also download the posters individually:
Ten activity posters outlining a range of different age-appropriate tips which parents can try with their child. These can be displayed and used around children's centres where Look, Say, Sing, Play sessions are running or by parents independently.
There are three different session plans. The first is a guide to running a standalone session, the second is a guide to running a virtual session, and the third is a shorter version with ideas of how to incorporate Look, Say, Sing, Play messages into an existing group or activity.
We have also provided an information sheet for practitioners, containing key information that is helpful to know before delivering a Look, Say, Sing, Play session.
Easy-to-use display materials to share Look, Say, Sing, Play tips and activities with parents.
Four activity sheets outlining a range of different age-appropriate tips which parents can try with their child. These can be used within a session which is outlined in the plans above or by parents independently.
Two A4 sheets to be printed double-sided and cut into 17 flashcards. Each card gives an everyday activity parents can try with their child. The flip-side of each card explains ‘the science bit’ - how the activity helps their child’s development.
Some of our Look, Say, Sing, Play resources are also available in Welsh, Polish and Somali.
Our briefing outlines the insights behind Look, Say, Sing, Play - giving an overview of the evidence which underpins the campaign and the research project which the NSPCC has commissioned.
We’ve been working with communities across the UK to develop these resources and activities for their local areas. This involves running workshops, not just for professionals, but for parents too.
For more free tips and expert advice on how you can help your child learn to talk, visit Talk with Me – the Welsh government’s campaign on speech, language and communication for children aged 0 to 5 years.
Use our resources to find out about child health and development, spot and respond to signs of mental health issues and foster strong mental health and development in children.
Explore the science behind child brain development through practical exercises, case studies, examples and more.
We have a variety of leaflets and resources which you can share with parents and carers to provide useful information and help make conversations about keeping their child safe easier.