Skip to content.

Early years parenting guide

Buy and share our book with the expectant parents and carers you work with

A guide for expectant parents - our first 1001 days together

Our evidence-based parenting guide will help you provide parents and carers with the information they need to give their children the best start for life.

The 164-page book is designed to be easy for everyone to use with practical tips and advice to support positive parenting choices during pregnancy and the first two years of a baby’s life.

Written by our team of experts, the accessible guide can be edited to include your logo and shared online or printed into a book format.

Contact us for more information

  • Eight clear chapters covering pregnancy, home environment, safety and emotional and physical care.
  • Key parenting messages and tips to make parenting easier.
  • Onward links to trusted information sources.
  • Colour coded sections to support understanding and decision-making.

Download sample pages (PDF)

Organisations and agencies purchase a licence to make the guide available to families and professionals in their local area.

The guide can be used independently by parents, carers, partners, family members or anyone caring for a baby or child under 2 years old.

It can also be used by professionals as part of tailored support packages where families are facing additional stressors such as:

  • isolation
  • mental health challenges
  • financial pressures.

The guide has been used by:

  • local authorities including early help teams, children’s services, public health
  • NHS organisations including trusts, integrated care boards, maternity services
  • family hubs and children’s centres
  • specialist organisations supporting families
  • charities and voluntary sector organisations working with parents and carers, babies and families
  • family support and outreach services
  • perinatal mental health services.

The guide can be professionally printed into book format or hosted online, allowing parents to access it in a way that suits them.

Benefits for parents

  • Gives simple, practical advice for everyday parenting.
  • Helps understanding ofchild development and behaviour.
  • Builds confidence and provides reassurance.
  • Supports strong, positive relationships with babies.
  • Easy to read and follow.

Benefits for organisations

  • Trusted, evidence-based guidance aligned with best practice.
  • Early intervention and prevention approaches to support the first 1001 critical days.
  • NSPCC expertise and brand.
  • Space for own logo and branding to be added.
  • Income generated is reinvested back into the NSPCC to help protect babies, children and young people.

Buying the guide

For a one-off fee of £995 you receive:

  • a web-optimised, digitally accessible PDF for sharing online
  • a high-resolution PDF for professional printing
  • licence to use the materials until 2032.

The PDF files include editable spaces for you to add additional logos.

The licence applies to usage in a specific area as agreed. During the licensing period the NSPCC will provide updated versions as needed free of charge.

To find out more about buying a licence to use and share our guide, please email parentingguide@nspcc.org.uk, with the name of your organisation and type of service you provide. Please refrain from sharing personal, confidential or sensitive information to this general email address.