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A collective concern: parent and carer views on the online blackmail of children and young people

Publication date November 2025

Online blackmail is when someone threatens to share things online, like personal information or images, unless the person does what the blackmailer says. It is a growing problem for children and young people in the UK.1

Many children will turn to a parent or carer for help to deal with the emotional, social and physical impact of blackmail but not all parents and carers have the knowledge and skills to support them.

We surveyed 2,558 UK parents and carers to learn:

  • what parents and carers know and think about online blackmail
  • what they do to prevent it
  • how they feel about supporting a child who has been blackmailed
  • what information and support parents and carers need to do these things well.       

Authors: Deborah Radcliffe, Scarlett Haig, Katherine Hamilton and Claire Sands

A collective concern: parent and carer views on the online blackmail of children and young people
Download the report (PDF)

Key findings

Around one in five parents and carers know and have supported a child who has been blackmailed online

One in ten parents and carers we surveyed said that their own child has been blackmailed online. This supports previous research showing online blackmail is a significant problem for UK children and young people.

Most parents and carers feel responsible for protecting their children from online blackmail

Parents and carers said they were taking active steps to protect their children, but these focused on online safety more generally rather than being specific to online blackmail. Two in five parents and carers said they rarely or never talk about online blackmail with their child.

Parents and carers face challenges when talking to or supporting their child

Despite reporting high levels of knowledge and confidence about online blackmail, parents and carers said they worried about how their child would react to a conversation on the topic and feeling uncomfortable themselves. The research also found some gaps in parents' and carers’ online blackmail knowledge, including around blackmail that occurs between children.

One in three parents and carers think the government and technology companies are not effective in preventing online blackmail

Parents and carers view online blackmail prevention as a collective effort but feel that the government and technology companies should be doing more.  

Next steps

This study provides insight on how to build up parents' and carers’ online blackmail knowledge, confidence and skills so when a child turns to them for help, they get the right support.

We are planning further research with children and young people about their experiences and views on the information and support needs of young online blackmail victims.

We will use the insights from this research to improve our campaigns and resources on online blackmail as well as the support offered by our local services, Childline and the NSPCC Helpline.

We will also share our research findings with other UK online safety organisations, policymakers and technology companies as part of our ongoing online safety campaigning.

A collective concern: parent and carer views on the online blackmail of children and young people
Download the report (PDF)

Citation

Please cite as: Radcliffe, D. et al. (2025) A collective concern: parent and carer views on the online blackmail of children and young people. London: NSPCC.