NSPCC launches Look, Say, Sing, Play resources for professionals working with children
Parents interact with their babies all the time without always realising how those interactions shape the way their baby’s brain develops. Improving interaction and encouraging parents to be more sensitive to their baby’s cues will help parents identify and respond to their needs. It will also improve attunement and sensitivity of parents from an early stage, setting up positive behaviours as their child grows.
To encourage interaction between parents and their babies, we’re providing tips for parents to look, say, sing and play with their babies.
These new brain-building resources are based on the work of Vroom, a US public health initiative that uses the science of early learning to help parents improve back-and-forth interactions with their children.
Improving interaction between parents and babies
Serve and return interactions – when a parent responds positively to their child by speaking, gesturing or touching – help shape brain architecture by building and strengthening the neural connections that babies need to develop communication and social skills.
Display our posters in areas where parents will see them. You’ll help us to provide parents with brain-building tips that they can easily incorporate into their everyday routine and boost their child’s development.